ASPCA Print Advertisement
Here are the mockup print ads the copywriter and I created. As you can tell, these follow the theme from the social media advertisements we created. This pug is giving you sad eyes and is trying so hard to turn you from "ehh maybe I will get him" to an "I need this dog!" These print advertisements still follow the same theme as social posts.
Does this little puppy look potty-trained to you... Once again, the same theme added a personality to the animal, making him seem mischievous. This advertisement again gave the animal a character and strayed away from the classic "help me" ASPCA advertisements. The puppy is not potty trained, which also allows the viewers to raise an eyebrow and this ad and maybe even get into a debate with someone else about whether or not the puppy is lying.
The thought behind this is from personal experience. When I have been at local animal shelters, the dogs are happy and want to be adopted. On the other hand, the cats could care less what you think and are a little too uninterested. I tried to focus on this personality, attract cat owners to see this advertisement, and agree with the statement.
